Africa's Premier
Hospitality
Consultancy.
Strategic advisory, operational excellence and brand transformation for hotels, resorts, restaurants and serviced apartments across East Africa.
50+
Projects Delivered
7+
Years Advisory
5+
Countries Served
100%
Tailored Engagements
ACES · HOTEL CONSULTANCY GROUP
Hospitality Expertise
Built From Operations
ACES Hotel Consultancy Group is an African hospitality advisory firm dedicated to helping hotels, resorts, restaurants and serviced apartments elevate performance, profitability and guest experience.
Founded in 2017 and headquartered in Nairobi with a growing presence in Kigali, Rwanda, we pool independent industry experts to tailor every engagement to each client's unique ambitions.
Constantly improve what is essential in the food service industry through standards of excellence.
To become market leaders by improving and redefining the hospitality industry across Africa.
Professionalism, continuous learning and best-possible advice — always in the client's interest.
Established 2017 · Parklands, Nairobi · Regional presence in Kigali, Rwanda.
Advisory Services
Flexible, client-focused services — wherever you are in the hospitality lifecycle.
Hotel Operations & Management
F&B excellence, SOP development, cost control, revenue optimisation and bespoke staff training — turning operations into a competitive advantage.
Hotel Development Advisory
From concept to keys — feasibility studies, brand positioning, site evaluation and complete pre-opening support for new builds and relaunches.
Commercial & Financial Advisory
Rigorous financial analysis, payroll optimisation, asset management, business audits and strategies for long-term profitability and valuation uplift.
Outsourcing Solutions
HR, digital marketing, finance, accounting and recruitment outsourcing — so your leadership team can focus entirely on the guest experience.
Inside the Organisation
- Hotel & Restaurant Audits
- Concept Development
- Turn-Around Programs
- Staff Training Programs
- Menu Analysis & Development
- Profit Enhancement Plans
- Operations Assessment
- Guest Enhancement Programs
Outside the Organisation
- Web Design & Development
- Social Media Marketing
- Restaurant Branding
- Revenue Management Systems
- New Establishment Setup & Launch
Why Leading Properties
Choose Us
"Access Africa's leading hospitality expertise — wherever you need it."
50+
Projects Delivered
Hotels, resorts, restaurants & apartments across East Africa
7+
Years Industry Advisory
Deep operational and advisory knowledge since 2017
5+
Countries of Operation
Kenya, Rwanda, Burundi and growing
100%
Tailored Engagements
Every project uniquely crafted for the client's context
Core Values
Client Value Focus
Every decision is filtered through the lens of client outcomes and return on investment.
Genuine Goodwill
We invest in the success of each property as if it were our own.
Characterful People
Experts with real-world hospitality backgrounds — not just theory.
Respect
For our clients, their staff, their guests, and the industry we serve.
Integrity
Transparent, honest advisory — even when the message is difficult.
Luxury Restaurant — Operations Overhaul
- →Reduced beverage wastage by 30%
- →Redesigned menu engineering & pricing
- →Increased average spend per cover
- →Standardised kitchen operations
Boutique Resort — Full Market Repositioning
- →Complete brand repositioning strategy
- →Service standards & SOP redesign
- →Sales channel restructuring
- →Pre-relaunch staff training programme
Our Leadership Team
Experienced hotel leaders with demonstrated track records — pooled together to deliver outcomes.
Join the ACES Network
We partner with independent consultants, trainers, hospitality specialists and outsourcing experts across East and Central Africa.
Brands We've Elevated
Technology & Industry Partners
Start Your Hospitality Project
Tell us about your property and goals. A consultant will respond personally within 24 hours.